Six app store optimisation techniques to get your game noticed on mobileSpil Games’s Francisco Belloch shares tricks and shortcuts that speed the process of ensuring your smartphone title stands outFrancisco BellochThursday 19th July 2018Share this article Recommend Tweet ShareCompanies in this articleSPIL GamesApp store optimisation is like sailing a great racing yacht. The fundamentals need to be right if you want to be in the competition at all: the icon, the description text, the screenshots, the video. But if you want to win? Well, then you need to be reading the sea and the breeze and making constant fractional adjustments to pick up every ounce of advantage. Here are some tricks and techniques that, we’ve learned from experience, work right now. But be warned. The winds are fickle in ASO and we can’t guarantee they’ll all work next week or next month.1. Keywords should be agileTalking of competitive sport, there are only 100 characters in an iOS keyword string. Some queries, like “simulation game”, are highly competitive and you cannot always expect to do well with them. A good alternative may be to go for more specific queries: medium- and long-tail keywords. We chose “surgery simulator” for our game Operate Now: Hospital, for example.But you can change the keyword string when needed, adapting it to circumstances. Apple’s algorithm takes install velocity into account. At times when you’re seeing increasing volumes for your game, you can afford to be more aggressive with your keywords and that will boost its position even more.The most predictable time that install velocity increases is when you’re investing more in paid user acquisition. So you need to sync up with your paid UA team. If they do a burst campaign or are increasing budgets you can be pretty sure install velocity will shoot up and you might, temporarily, be competitive with a short-tail term like “simulation game”. That should allow you to pick up a much bigger volume of search traffic and your game’s visibility will improve.When the paid UA burst ends, you need to reset your expectations with the keyword string as your install velocity is likely to drop back down.2. Spend a little – learn a lotApple’s Search Ads allows you to increase the visibility of your game in the App Store. Soon after a game goes live, using Search Ads can help tailor your overall approach to keywords. Once you start paid activity with ASA, you can see how profitable your keywords are with post-install data. This allows you to get a good idea of the quality of the users coming in for each keyword you use. You are effectively testing the power of different keywords.This information can then be used to tailor your organic keyword string. For example, those with the best ROI are also likely to be the best performers in organic search.3. Force keywords into your game URLUsually your URL package includes basic stuff like the name of the game and the publisher. For example, the package name for Operate Now: Hospital is com.spilgames.OperateNow2. We noticed that the URL could be taken into account for search ranking in Google Play.That said, there is nothing to stop you including keywords in the URL and that will give your search an additional edge. For example, we could use com.spilgames.operatenowsurgerygame and that would give us an edge for searches on “surgery game”.4. Test video poster framesA strong video is important for your app store page. Optimising the video poster frame can make a difference in page conversion, so testing is essential. It is likely that you will prioritise the icon, the short description and screenshots in your A/B test plan, but you shouldn’t forget the video poster frame. Changes in the structure, images or the call to action can result in significant gains.5. Bother the Italian guy in HRLocalisation is incredibly important to app store optimisation. People simply respond better when you communicate in their language and on their wavelength.The language part is relatively easy, but what’s tougher is tapping into the cultural differences between regions. There are quirks in the way we express ourselves (and how we respond to app store descriptions) that come from where we grew up.At Spil Games, we are lucky. Out of 180 staff, we have 28 nationalities. That means we can tap into the cultural differences simply by talking to different people over lunch in the company restaurant. We have French and Spanish natives on the ASO team and if we want to know how an American will react to something we plan, we go and talk to Scott, our PR guy, who was brought up near San Francisco.6. Optimise your optimisationIn a perfect world, you make everything perfect for your game. But in the real world you have to prioritise. The screenshots in the app store page are vital to engaging users and they are a good example of choosing where to put your efforts. The left-most screenshot has a much bigger impact than the right-most (as it involves scrolling, a lot of people won’t even look at the right-hand screen shot). So put your resources into getting the first two screenshots working perfectly. At some point, you’ll want to test and improve the rest, but you’ll see a smaller benefit so you should prioritise other things first.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesSpil Games sells mobile division to AzerionFounders remain owners of Spil’s web portals, will work in partnership with AzerionBy Matthew Handrahan A year agoSpil Games names Timm Geyer as new CEOMobile publisher elevates COO of two yearsBy Rebekah Valentine 2 years agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.
Description:The Director of Athletics is the administrative head of allintercollegiate athletic activities of the University. TheDirector of Athletics provides leadership in the ongoingrecruitment and development of coaches and athletic teams throughcoordination, planning, evaluation and implementation ofprograms. The Director works with other departments on campusto optimize opportunities to recruit students; raise financialsupport for athletics and support academic and spiritual prioritiesof the University.Qualifications:Master’s degree in sports management or related fieldFive years of experience (or commensurate experience) inadministering athletic programs at the university levelFive years coaching experience at inter-collegiate levelWorking knowledge of Title IX complianceDemonstrated excellence and effectiveness in recruitingDemonstrate effectiveness in the personal development ofstudents and coachesDemonstrate effectiveness in leading and working as part of ateamExperience with Microsoft Office software (e.g. Word, ExcelAccess, recruiting software, etc.)General Expectations:Personal relationship with Jesus, a vibrantChristian faith, and a commitment to Christian community;capable of sharing faith and engaging in conversationsabout Christ.Demonstrate Simpson University Values in the performance of alldutiesMaintain lifestyle in accordance with Simpson UniversityLifestyle Policy in Staff HandbookMaintain the confidentiality of information, data and records.Properly use tact, diplomacy, discretion and judgmentDemonstrate strong customer service skills in the performanceof job dutiesDemonstrate good organizational and communication skills in theperformance of job dutiesSupervises employees in accordance with Simpson Universitypolicies and procedures (for supervisory positions)Support the overflow needs of other departments within therespective university areaPerform other duties in accordance with this position as deemednecessary by the immediate supervisorEssential Functions:Recruit, oversee, and work with the coaches and other athleticdepartment staff in administering the university’s intercollegiateathletic program within the framework of the athletic policy as setforth by the institution’s Athletic Department, under the guidanceof athletic philosophy approved by the Simpson University Board ofTrustees, and in following NCCAA, NAIA and Cal Pac guidelinesEnsure that coaches have tools required to aggressively recruitstudents aimed at maximum student enrollments who “fit” SimpsonUniversity (this means that we will have most of our recruitingcomplete by June15 with all paperwork, housing assignment anddeposits on file)Oversee the managing of athletic budgets, sports schedules,home game management (including contracting officials and security,purchasing equipment, publicity programs, preparation of gamefacilities, the hosting of visiting teams), the procurement ofathletic equipment, supplies and training aids, and maintaining anAthletic Policy HandbookEnsure regular collaboration Academic Support Services as wellas study tables and careful tracking of all athlete’s academicstatusWork with registrar & faculty athletic representative inhandling all eligibility matters involving NCCAA and NAIArequirementsMaintain optimal athletic enrollment, working closely withEnrollment and Student Financial Services in this endeavor, and inthe retention of student athletes at Simpson UniversityOversee the development of a sound athletic marketing plan,coordinated through the institution’s marketing department,including the work of establishing and maintaining healthy publicrelationsWork with the advancement office to maximize opportunities andcoordinate efforts to raise funds to support the athleticprogramsActively participates in the Student Development DivisionalLeadership Team in the formation and the implementation of StudentDevelopment objectives, goals and policiesWork with the University’s Title IX officer to ensurecompliance with Title IX guidelinesWork with coaches to ensure that team members represent SimpsonUniversity values and standards at all times as reflected in theStudent HandbookRepresent Simpson University at NAIA and NCCAA meetings andconventions or in their absence send a designee RelatedResponsibilities/Parameters:Is responsible for emphasis on safety precautions andinstitution of standardized training and injury proceduresIs responsible for the accumulation of student-athleteinformation (insurance, physical health, medical history), andoversees the handling of insurance claims made by studentathletesWork on developing the University’s Intramural programServe as co-chair of Athletic/Academic Advisory Committee withProvostServe as a member of the Athletic/Admissions/AthleticScholarship CommitteeThis post is a full-time (exempt) commitment. Any otheremployment must be approved by supervisorTo apply for this position, please visit our website atsimpsonu.edu to complete our application form.
The Crooked Vines, formerly the AmBrassadors, released their self-titled debut album with celebratory, funk-fueled jams at Prytania Bar this past Saturday, October 10th. Rhythm section Woody Hill (drums), Stephen Bohnstengel (bass), Nick Carlisi (guitar), Steve Schwartz (keys), and horns Lori LaPatka (alto sax) and James Keane (trombone) vamped on a soul/calypso beat before lead singer Mikayla Braun reeled in the first verse. Her sensitive yet compelling voice belted “Can’t you feel it’s time to make a move,” spinning the crowded venue into celebration. Keeping in the spirit of female vocal led soul repertoire, the band broke into a rendition of Estelle’s “American Boy” with Braun at the lead. Everyone had no choice but to sing along. For the rest of night, their heavy-hitting energy sustained and tastefully dipped into sultry/spacey pleasure when the crowd needed it. Nick Carlisi improvised gypsy-jazz meets Pink Floyd guitar solos while Lori LaPatka transported Cannonball Adderley to the funk-fest. Steve Schwartz could barely sit still in the excitement of his distorted organ that gives The Crooked Vines their gritty appeal. The amped show spokesman James Keane took James Brown’s lead and yelled to the band to lead into the next section as Woody Hill and Stephen Bohnstengel held down the groove, switching into poly-rhythmic fury on a whim. The band’s foundation spurred from Lori LaPatka, who quickly enlisted Steve Schwartz to form a high-quality party cover band. Over time, the current lineup formed and gained popularity at BMC, Verret’s Lounge, and Pryrtania Bar, where they would open for Rebirth Brass Band and Johnny Sketch and the Dirty Notes. Schwartz’s compositions became party staples and with Braun conducting the energy, The Crooked Vines couldn’t ignore the traction that lead them to create this first album.Check out the full gallery of images, courtesy of Katie Sikora Photography, below: Load remaining images
Hendrick Motorsports announced Thursday that Nationwide has agreed to a two-year extension with the organization, a deal which increases its primary sponsorship of Alex Bowman’s No. 88 Chevrolet to 20 races beginning with the 2019 Monster Energy NASCAR Cup Series season.Joining Hendrick Motorsports in 2014, Nationwide served as a primary sponsor for Dale Earnhardt Jr. and the No. 88 from 2015-2017. The Columbus, Ohio-based insurance and financial services company is in the middle of a 19-race majority sponsorship agreement with Bowman at the helm.RELATED: Memorable Nationwide paint schemes“It’s been great to work with Nationwide. It’s been so much fun,” Bowman told NASCAR.com following Thursday’s trip with Earnhardt and Xfinity Series driver Tyler Reddick to the Nationwide Children’s Hospital in Columbus. “Whether we’re doing stuff up at Children’s Hospital, or wherever we’re working together, it’s just been awesome. The program works really well for them and it’s been working really well for both sides.”“It definitely says a lot about the sport and where we’re at as a team and the confidence that Nationwide has to keep coming back on,” Bowman added.Bowman’s relationship with Nationwide dates back to before his Monster Energy Series career began. It’s a partnership he has developed into a personal connection over the years.RELATED: Dale Jr. glove auction supports Nationwide Children’s Hospital“It’s a very real relationship for me,” Bowman said. “I drove the first ever Nationwide Children’s Hospital car in 2013, back when it was the Nationwide Series (now Xfinity Series). It’s a relationship I’ve had with them for quite a while … Everyone on the Nationwide team is awesome to deal with and it’s a great family to be a part of.”In conjunction with the continued partnership, Hendrick also has signed Bowman to a one-year contract extension through 2020.In five of the past six races, Bowman has finished 11th or better, including a career-best third-place result in the Gander Outdoors 400 at Pocono Raceway last week. Bowman currently holds the final spot for the Monster Energy NASCAR Cup Series Playoffs with five races remaining in the regular season. He is 56 points above the cutoff line.“It’s awesome to be able to extend the relationship and sync the two deals together,” Bowman said. “It’s been a great couple years driving for Hendrick Motorsports and a great couple months driving the 88 car full time. It gives me a lot of confidence going forward that they believe in me and everybody at HMS believes in me. It’s exciting for me and lets me focus on just going out and doing my job.”RELATED: Bowman’s Nationwide Children’s Hospital paint schemeHendrick Motorsports tabbed Bowman as a substitute driver in the No. 88 while Earnhardt Jr. recovered from a concussion in 2016. Bowman stuck with the company in 2017 working in the simulation department and was promoted to full-time driver of the No. 88 in 2018 following Earnhardt’s retirement.Bowman gave credit to Earnhardt for molding him into a driver that Nationwide could get behind for years to come.“For him to help me as much as he has through my career has been huge,” Bowman said. “Every little piece of advice that he gives … before I go and make mistakes on my own has been super helpful. I think that’s been great for the relationship. He’s still a huge partner of theirs, so getting to do some things with him has been really cool.”In his first full-time season with Hendrick, Bowman earned the Busch Pole Award for the 60th annual Daytona 500. He has eight top-10 finishes after 21 of 36 races.“We have such a strong partnership with Nationwide,” team owner Rick Hendrick said in a press release. “From doing great things in the community with Nationwide Children’s Hospital to driving significant value back to their business, it’s truly impressive to see how they consistently make the maximum impact with their racing program. We appreciate the incredible relationship with their whole team and look forward to more great things in the coming years.”
DAYTONA BEACH, Fla. — As NASCAR’s Most Popular Driver Chase Elliott sailed his No. 9 Chevrolet across the Phoenix Raceway finish line to capture his first NASCAR Cup Series championship, several more numbers came into focus, none more important than this one: 36.Together, the NASCAR industry accomplished the improbable, completing a full 36-race NASCAR Cup Series schedule, making it the only major sport to complete a full season in 2020. Not only did NASCAR run every race despite several challenges presented by the COVID-19 pandemic, NASCAR saw numerous positive trends both on and off the track.On the track, the sport enjoyed some of the most competitive racing in years, evidenced by an increased number of passes, both for the lead and throughout the field.The intense racing led to viewership on television remaining stable during the most competitive television landscape in history, while NASCAR’s social and digital metrics enjoyed several increases across its platforms.Finally, positive buzz around NASCAR’s brand is trending 25% higher than last year, a testament to the incredible strides the sport made to get back to racing under incredibly challenging circumstances.Below is a full “by the numbers” look at milestones from NASCAR’s 2020 season.Statistical Superlatives23.3 – Average age of NASCAR’s national series champions: Cup Series, Chase Elliott (24.11); Xfinity Series, Austin Cindric (22.1); Gander RV & Outdoors Truck Series, Sheldon Creed (23).1,190 – Green flag passes for the lead in the NASCAR Cup Series, second-most in the past 14 seasons.20.0 – The average number of lead changes per NASCAR Cup Series race, the most since 2014 (21.17).20 – Number of races with a margin of victory of less than a second, most since 2014.1988 – The last year that NASCAR’s Most Popular Driver won the championship (Bill Elliott).4 – NASCAR transitioned from a series entitlement model to a premier partner model that welcomed four global leading brands as premier partners – Busch Beer, Coca-Cola, Geico and Xfinity.3 – Three new teams have announced they will enter the NASCAR Cup Series in 2021, including 23XI Racing owned by Michael Jordan and Denny Hamlin.COVID-19 Protocols90,391 – Health questionnaires returned from essential personnel who enter the race track.102,347 – Documented temperatures taken from essential personnel.45,100 & 39,000 – Number of cloth and disposable masks purchased to help essential personnel combat the virus while in-venue.205 – Number of thermometers purchased for at-track health screenings.2 – Pulse oximeters purchased to be used at secondary screening locations.64 – Gallons of high-grade disinfectant solution purchased to disinfect the garage area.In-Venue94 – National Series races conducted in 2020, completing the entire schedule.5,000 – First responders and military personnel invited to attend the first sporting event with fans at Homestead-Miami Speedway on June 14.1969 – The last year NASCAR introduced three new venues to a NASCAR Cup Series schedule. The 2021 NASCAR Cup Series schedule will introduce three new racetracks and two new layouts at iconic venues.Fan Engagement (Television & Digital)3.058M – Average viewers on television of the NASCAR Cup Series, off just -2% year-over-year during one of the most competitive television landscapes in history.+1% – NASCAR viewership was up across races 2 thru 36 (excluding a rain impacted DAYTONA 500) – consistently bringing a stable audience each weekend.+11 – On FS1, weekday editions of “NASCAR Race Hub” were up 11% this season compared to 2019 (show started back on Jan. 27).190+ – NASCAR content was distributed in over 190 countries and territories.+7% – Total visits to NASCAR’s digital platform rose +7% from 2019.+10% – Increase in the amount of time fans are spending on NASCAR’s digital platforms on race days.+56% – NASCAR social media engagements have increased significantly.18% – Increase in NASCAR Mobile App downloads year-over-year.30% – @NASCARonFOX recorded a +30% increase over 2019 with more than 431 million views across Facebook, Twitter, Instagram and YouTube.8.6M – Video of drivers pushing Bubba Wallace’s car to the front of the grid at Talladega is FOX Sports’ most-watched Twitter video of all time on any account with 8.6 million views.140+ – Live races aired in debut season of OTT platform TrackPass on NBC Sports Gold.eNASCAR6 – eNASCAR iRacing Pro Invitational Series events on FOX and FS1 that rank as the highest-rated esports TV programs of all time.2M – New unique viewers (people who had not previously watched NASCAR in 2020) that tuned into the seven eNASCAR iRacing Pro Invitational Series events on FOX and FS1.Sports Betting3 – Deals brokered with sports-betting operators (Penn National Gaming, BetMGM, WynnBET).1st – NASCAR became the first league to join responsible betting campaigns with the American Gaming Association and National Center for Responsible Betting.Licensing10 – Chase Elliot’s first Cup Series title resulted in the most first-day merchandise sales of any NASCAR champion in the last 10 years.+78% – Overall NASCAR Shop Sales are significantly up year-over-year / since NASCAR’s return to racing in May, NASCAR Shop Sales are +147% year-over-year.Television Metrics Source: The Nielsen CompanyDigital Metrics Source: Adobe AnalyticsSocial Metrics Sources: Conviva and Meltwater
AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMoreThanks to an online campaign created by comedian and talk show host Stephen Colbert, social media was flooded with awkward photos of celebrities in their teen years – and the pictures managed to raise $1 million.During a segment on The Late Show, Colbert and television actor Nick Kroll called on their fellow stars to post pre-pubescent pictures of themselves to social media under the hashtag #PuberMe.Colbert and Kroll both agreed that for every celebrity who posted an embarrassing teen photo, they would donate $1,000 to Hurricane Maria relief in Puerto Rico.CHECK OUT: Shakira Built 7 Schools in the Poorest Areas of South AmericaA whopping 233 celebrities ended up sharing their embarrassing photos to Twitter, resulting in an initial donation from Colbert of $233,000. The host then pledged another $266,000 for the 75,000 awkward photos that were shared by the show’s viewers. After tallying up additional donations from CBS, Nick Kroll, and Colbert’s Americone Dream Fund, the fundraiser was at $999,000.Lamenting over how they had come up short of $1 million, Colbert remarked: “We came so close, but what can we do? If only we had one more awkward celebrity puberty photo, but we just don’t.”Then, Broadway heartthrob Lin-Manuel Miranda of the hit musical “Hamilton” leaped onto the stage.MORE: Remember Britney Spears? She Just Donated Heaps of Cash to Child Cancer TreatmentIn order to contribute to the campaign, the musician played a video of himself as a young teenager making up a song about Puerto Rico. Colbert was so delighted by the clip, he agreed to contribute the final $1,000.“That video was absolutely worth $1,000, which means our new grand total is a whopping $1 million,” said Colbert.(WATCH the video below)Click To Share The News With Your FriendsAddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMore
Lamar sports informationBEAUMONT – The Lamar Cardinals welcome the Houston Cougars to the LU Softball Complex for a doubleheader at 4 p.m. today in LU’s last non-conference home date this season. Both games will be streamed on Facebook Live, with Harold Mann providing the play-by-play.The Cardinals (22-18) took two of three at Sam Houston State over the weekend in Southland Conference action, while Houston (24-14) dropped two of three at South Florida in American Athletic Conference play. Senior right-hander Laura Napoli (10-9, 3.11) and freshman righty Taylor Gruell (7-6, 3.91) are LU’s probable starters. Gruell is looking for her first win since March 23.“We need Taylor to get on track,” Bruder said. “We definitely need her down the stretch for conference.”Napoli picked up her 49th career win in Friday’s opener at Sam Houston State. She looks to become the first pitcher in program history to collect 50 career wins.PROMOTIONS “Houston has traditionally been a strong opponent, and this might be one of the best Houston teams we have faced,” LU coach Holly Bruder said. “I love that they are willing to come here. We love to be challenged by good teams. These are the games that make us better.”The Cougars are batting .291 as a team. Arielle James leads Houston with a .403 batting average, while Sarah Queen is batting .364 to go along with team-leading figures of six home runs and 25 RBIs. The Houston pitching staff, which is 16th in the nation with a 1.78 ERA, is led by junior right-hander Savannah Heebner (16-5, 0.98).LU shortstop Savana Guidry is batting .346 for the Cardinals, who have a .274 team batting average. Guidry had her 13-game hitting streak, the third longest in program history, snapped at Sam Houston State on Saturday. Kelly Meeuwsen is batting. 341, while leading the team with seven home runs. Meeuwsen’s 26 RBIs are second on the team, one behind Shelby Henderson’s 27. Meeuwsen enters the week with 98 career RBIs, second all-time at LU, behind only Ashley McDowell’s 107. Today is LU’s annual Mean Girls Game, with various contests based upon the movie throughout the game. In addition, fans will receive free pizza and a free pink cowbell while supplies last.FORECASTThe doubleheader is expected to start under a sunny sky, with a temperature of 79 degrees and the wind out of the southeast at 9 mph. By the time the twin bill ends, the temperature will be in the 60s.ON DECKLU travels to Central Arkansas for a three-game Southland Conference series. The teams will play a doubleheader at 5 p.m. Friday and a single game at 1 p.m. Saturday. It’s a crucial series for the Cardinals, who are in seventh place in the conference with an 8-7 record. Central Arkansas is one of three teams tied for fourth place in the conference with 9-6 records. LU returns home to host McNeese in a three-game SLC series set for April 20-21.
ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr I’m a dog guy. I had one growing up. We got one for the family almost four years ago. Since then Mazy has been a big part of our lives. She’s a happy dog, always wants to play, is willing to fetch a tennis ball for as long as my arm holds out throwing it and has been a blessing to our family since we got her as a puppy. She looks like a lab, but is a pure mutt.In my pursuit of interesting blog topics, I started thinking about how a mortgage loan originator could be memberlicious by acting like a dog. Here’s what I came up with…..Mazy is excited every time I come home whether I’ve been gone 30 minutes or 3 days. She jumps on me and wants to give me kisses. Now I’m not suggesting you kiss your borrowers, but be excited every time your borrower contacts you. Never miss the opportunity to show the borrower that you are excited they choose you to help them with their home ownership needs.Mazy is loyal. She follows us around the house and likes to be in the room where we are at. She wants to be a part of the family and her loyalty shows. Be loyal to your borrowers. By this I mean follow up with them promptly, help them understand the process and be helpful along the way. All signs of great loyalty.Mazy is protective. She makes sure our family is safe by barking at strangers, especially ones who walk by the front of the house when she is sunning herself in the front window. Or when she sees a fly in the house she goes crazy, barking until we get rid of the pest. Make sure your borrower is safe during the mortgage process. We do mortgage loans everyday. Your borrower doesn’t. It probably causes them some anxiety. You can be there for them by making them feel comfortable and safe. You don’t need to bark, but make sure you get them a good appraisal, a good inspection and they don’t get taken advantage of during the process. continue reading »
The New York Times:The mental fallout from the Sept. 11 attacks has taught psychologists far more about their field’s limitations than about their potential to shape and predict behavior, a wide-ranging review has found.The report, a collection of articles due to be published next month in a special issue of the journal American Psychologist, relates a succession of humbling missteps after the attacks.Experts greatly overestimated the number of people in New York who would suffer lasting emotional distress. Therapists rushed in to soothe victims using methods that later proved to be harmful to some.And they fell to arguing over whether watching an event on television could produce the same kind of traumatic reaction as actually being there.These and other stumbles have changed the way mental health workers respond to traumatic events, said Roxane Cohen Silver, a psychologist at the University of California, Irvine, who oversaw the special issue along with editors at the journal.“You have to understand,” she said, “that before 9/11 we didn’t have any good way to estimate the response to something like this other than — well, estimates” based on earthquakes and other trauma.Read the whole story: The New York Times More of our Members in the Media >
Pinterest Share on Facebook Share Share on Twitter The present study was based on a psychoanalytic theory, known as self psychology, developed by Heinz Kohut.“In Kohut’s formulation, caregivers are experienced as ‘selfobjects,’ or emerging parts of one’s sense of self,” the researchers explained. “When needs are unmet, the infant is left with impaired abilities to regulate self-esteem and may defensively avoid and disavow them. The end result of disavowed needs may therefore be the phenomenon now known as narcissistic vulnerability.”The study of 129 undergraduate students found emotional, physical neglect and abuse, and sexual abuse in childhood was associated with vulnerable narcissism. The researchers found two factors underlied the link between childhood maltreatment and narcissistic vulnerability: proneness to shame and the avoidance of selfobject needs.The avoidance of selfobject needs refers to the disavowal of the need to maintain self-cohesion by incorporating others (the selfobject) into the sense of oneself. Those who score high on measures of “avoidance of selfobject needs” are more likely to say that they don’t need positive feedback from others because they already know they are successful. They are also more likely to find it difficult to accept guidance, even from someone they respect. And they are less likely to feel successful because they are part of a successful group.“[O]ur data provide preliminary support for the roles of shame-proneness and selfobject need avoidance as individual and joint mechanisms through which exposure to [childhood maltreatment] leads to narcissistic vulnerability,” the researchers concluded. Email New preliminary research published in the Journal of the American Psychoanalytic Association suggests that maltreatment during childhood can lead to narcissistic vulnerability in adulthood by increasing a person’s sense of shame and constricting their sense of self.Previous research has found that narcissists can be divided into a “vulnerable” subtype and a “grandiose” subtype.Grandiose narcissists tend to be aggressive, domineering and immodest. They view themselves as superior to others and have an over-inflated self-esteem. Vulnerable narcissists — the lesser known subtype — tend to be defensive, insecure and inhibited. They are bitter that others do not treat them with the respect and admiration they think they deserve. Vulnerable narcissism is “marked by self-consciousness, shame, and helplessness,” the researchers said. LinkedIn