O2O beach in all areas of the log into to the second half, the strategic center of gravity platform between increasingly inclined to the business end, as you know, both catering, hotel, ticket or travel under the spotlight, these businesses have mobile Internet technology to benefit one by one. But in contrast, such as laundry washing, beauty Manicure, wedding fitness — those scattered in the streets and lanes, non standardized, long tail and low life service businesses will slow more than one shot.
you have to admit, behind in the field of various seemingly prosperous home service, is the platform to build their own to service personnel, integration of resources, which for over Chinese about 54000000 medium and small businesses, it is difficult to optimize the role of the Internet in the allocation of social resources fully, and these single customers of small businesses on the Internet the transformation of the demand is greater.
in the end users, through the aggregation platform to search for washing or other services Manicure does not seem to be forming, there are still a lot of potential users gather in the search ends, only the object of the search by the information into the service.
that’s what Baidu wants to see. In April 26th 2016, Baidu enterprise mobile era transformation course officially opened, in this great in strength and impetus’s promotional activities, Baidu will "local train" this does not seem to be eye-catching products as this year’s focus on the promotion of objects as a local O2O platform through the diversion of the car, Baidu Nuomi announced a multi category business will be free of commission, can not read the same meaning.
logic, the local train is linked with mobile search based on O2O service, which opened the Baidu three (Baidu Nuomi, Baidu mobile phone entrance, Baidu map), the information service of local small and medium life service businesses precision show near 5 within 30 kilometers of potential consumers, in the user search keywords. For the business of glutinous rice shop directly back. In essence, the local train can be regarded as glutinous rice merchants value-added promotion services, can be seen near the life service businesses search results when consumers click on mobile search, will link directly to the home page content in glutinous rice merchants, including a single group, cards, vouchers and other forms of consumption, then can directly complete the purchase complete the transaction closed loop payment.
needless to say, this is Baidu Nuomi mobile search, LBS, and other resources to fully integrate the formation of core group purchase promotion in. The local train let Baidu O2O layout approach complete, and all kinds of small and medium-sized local life service businesses to build a channel through the user, in a sense, you can be regarded as the integration of a variety of non-standard, long tail and low frequency vertical service life O2O platform is a unified entrance.
in fact, the local train will act as a go-between, Baidu glutinous rice closed-loop service capacity and traffic advantages integration. As you know, the top mass self flow in all O2O ecological processes, the business logic of constant flow always tells us that most.