any leading enterprises in the technology industry, the biggest competitiveness is bound to innovation, once the loss of this ability, failure will be inevitable. Tencent also. Many children see here will issue about a sneer: "Tencent not only copy?" but was born in a wilderness, no father, no care of the party, no water nourishes the enterprise of Qinghua University, what magic do the market value of billions of dollars in fifteen years, as four of the size of the bank, in the world the Internet can be copied by four?? let’s put the clock back to 15 years ago, see Tencent innovation road.
1, QQ is how to beat ICQ?
1996, ICQ was born, instantly swept the world, by the time of 1998, this software has monopolized China’s instant messaging market. In this year, ICQ married into the rich and powerful, becoming the largest Internet Group in the United States, AOL’s assets, money, popularity, status can not be shaken.
1999, QQ launched, only two employees, is the founder of Ma Huateng and Zhang Zhidong, dwelling in a house in Shenzhen, his research into half the time.
this time the QQ is still very rough, but the Chinese interface makes QQ quickly attracted the attention of the market. If only the case, QQ can not get success later, because this time the market have been the birth of a number of different types of communication software: PICQ, TICQ, GICQ, Sina, YAHOO messenger paging……
QQ with a series of innovative technology, quickly in the same type of deus ex –
first, ICQ all the information stored in the user terminal, once the user login for the computer, former friends disappear, while the QQ user data stored in the cloud server, in any terminal can log on to chat.
secondly, ICQ can only chat online when friends. QQ first offline messaging function, stealth login function, you can choose to chat, you can have their own personalized avatar.
third, ICQ profit from the enterprise to customize the instant messaging software, while QQ adhere to the consumer oriented free service to seek commercial opportunities.
can be said that the reason why QQ is successful, that he is the first Chinese Internet history with the Internet thinking of the enterprise, and the fundamental difference between him and ICQ, lies in the difference between the concept of the Internet and software.
Internet philosophy to defeat the concept of software, this is not the most popular concept today, but 15 years ago, pony brother has come to understand the.
market is always smart, he only return dedicated to the best innovative products user experience: by 2000, QQ has become the dominate the political arena, the king on the instant messaging market. >