Tourism of Thailand (TAT) will now concentrate on the domestic tourism market, a move to reduce the risk of dependence on the foreign tourist market that is subject to influence by the global economic situation. TAT aims to generate 1 trillion baht in tourism revenue annually three years from now.TAT, however, had to revise this year’s revenue target for domestic tourism from 800 billion to 750 billion baht, due to its local economic slowdown.Domestic tourism revenue is projected to grow by 20% in both 2017 and 2018 before exceeding 1 trillion baht in 2018. Governor Yuthasak Supasorn pointed out that the risk from foreign tourism market will be reduced if more Thais are encouraged to travel more in Thailand thus boosting growth in domestic tourism.Tourism campaigns will be carried out rigorously to raise a number of domestic tourists. They are also in line with the government’s economic policy that is focused on building a strong economic foundation at a grassroots level.
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