Taylor played for the club 126 times from 2014 to 2017. Aberdeen have completed the signing of Barnsley winger Ryan Hedges on a three-year deal.The Welsh international has signed a pre-contract agreement and will formally move to Pittodrie on July 1.Hedges is Aberdeen manager Derek McInnes’ first signing of the close season as he looks to improve his side for the Europa League qualifiers.The 23-year-old told the club’s official website: “I am quite close with Danny Ward who came here, and he didn’t have a bad word to say. “He said if this move ever came about I should take it with both hands- and I’m here.”Hedges played for Swansea, Yeovil Town and Stevenage before his move to Barnsley in 2017. He made 21 appearances for the Tykes last season. The winger also has three international caps for Wales and was man of the match in a friendly against Trinidad and Tobago last season.Aberdeen later announced a second signing. Ash Taylor is returning to Pittodrie, having signed a two-year contract.
However, many emerging accommodation establishments were ungraded, presenting an urgent challenge in respect of the football tournament. Overall, the survey found that notwithstanding the challenges faced by most tourism SMMEs, emerging enterprises offered an impressive range of tourism goods and services. A word of encouragement came from Dr Nikolaus Eberl, author of The Hero’s Journey, who had some words of advice for emerging tourism entrepreneurs. He said Germany hosted a successful World Cup in 2006 because of that country’s excellent hospitality. 12 November 2008 “Accommodation establishments run by emerging enterprises in the 2010 World Cup host cities are generally modest in size, but contribute … more than 12 000 rooms, which is not insignificant. This complements the capacity of the established hospitality sector and could play an important role during the 2010 World Cup,” she said. The company also focuses on increasing these small enterprises’ business activities by providing greater market access. Delivering the report to scores of tourism businesses at Nasrec, in Soweto on Friday, Daniller said the aim of the survey was to gauge the readiness of tourism SMMEs to participate in the World Cup. Soweto With numerous B&Bs, restaurants, entertainment hotspots, and recognised tourist attractions, like the Hector Pieterson Museum and the Mandela Family Museum, Soweto is expected to be one of the main visitor attractions in 2010. Daniller said the survey found that many enterprises were viable and able to provide services and goods for 2010 and beyond, even though there were challenges to be surmounted. The venue for the opening ceremony, and opening and final matches of the World Cup, Soccer City, is also located on the outskirts of Soweto, an opportunity for tourism businesses to tap into the thousands of international visitors expected to attend matches at the stadium. “Many people had preconceived ideas of Germans. They were regarded as unfriendly and aloof. But when 2006 came, visitors were treated like royalty by the hospitality industry. The fan festivals also provided an excellent opportunity for ordinary Germans to extend their hand of friendship to visitors.” MATCH, the Fifa agency that manages accommodation and other services for 2010, required all establishments on its database to be graded, and the Tourism Grading Council of South Africa (TGCSA) would not grade establishments run by informal – read unregistered – enterprises. This is according to Lindsay Daniller of the Tourism Enterprise Partnership (TEP). Daniller was presenting a report entitled “Towards 2010 and beyond”, a result of a survey conducted among 5 000 emerging tourism entrepreneurs in World Cup host cities. The TEP, a public-private partnership between the Department of Environmental Affairs and Tourism and the Business Trust, was established in April 2008. It facilitates the growth and development of small, medium and micro enterprises (SMMEs) in the tourism sector. The 2010 Fifa World Cup will present huge opportunities for businesses, especially emerging entrepreneurs, in South Africa’s tourism industry. “This means that all emerging accommodation enterprises that want to benefit from the formal 2010 booking and payments system have to be registered as business entities as well as graded,” said Daniller. Grading Eberl said the 2010 event also provided an opportunity for South Africans to show the world what South Africa – and Africa as a whole – had to offer. Townships like Soweto had the largest number of emerging tourism SMMEs, offering accommodation, arts and crafts, and food and beverages. “This provides a sound foundation for development. There are also gaps and shortages in the overall range of tourism products, providing significant opportunities for emerging SMMEs.” Encouragement “Most emerging tourism SMMEs operate in urban centres and recognised tourism areas,” she said. “A large number of these SMMEs are B&Bs [bed and breakfasts], guest houses and businesses that manufacture and sell crafts. These emerging enterprises offer an impressive range of tourism goods and services.” The survey found that arts and crafts businesses were the least developed SMMEs in business terms. “However, crafters tend to be highly committed entrepreneurs, and add significant value to tourism products.” Source: City of Johannesburg
A Web Developer’s New Best Friend is the AI Wai… So, how is marketing changing? What are best practices and pitfalls? How do you even start?When creating your social strategy, Li recommends a four step process:1. Who is your audience?2. Very clear goal3. Action plan4. Tools, tactics, techniquesDetermining Your Audience To help you determine your audience, you need to consider their level of participation, and classify them according to how they use social technologies. Are they:Non ActiveWatchers: 52% of online users have watched YouTube, 42% have read blogs, 19% have downloaded podcastsSharers: 29% have used social networking sites, 28% have tagged online content, 21% have shared online content that they createdCommenters: 32% have rated a product, service or person, 30% have commented on a product, 22% have commented on newsgroup or siteProducers: 12% have created or worked on a blog; 11% have remixed content.Curators: People that have edited a wiki – moderated a forumOnce classified, you can use that information to start building your community.For instance, if your target audience is moms, you don’t approach them as producers; they’re not going to be at that level. However, studies have shown that moms are more likely to comment than any other person online because they value the thoughts of others and want to share their thoughts. Be Very Clear on Your Target GoalSet up an action plan. Much like at a dinner party, before you start talking, listen first. Find out what people are saying about you by using various online monitoring tools. Li uses Google blog search and Twitter to search for her brand online. Once you determine what is being said about you online, you can take it to the next level and do something about it.Companies That Utilize the Social Web WellAccording to Li, some companies that use the Social Web well are:OraclePrior to running Oracle Open World, Oracle changed its home page for two weeks. The page asked for consumer feedback; community involvement was important enough to interrupt the normal flow.H&R BlockWhen H&R Block realized selling was no longer working, they created a page on FaceBook to provide tax advice. They don’t say “come and do your taxes with us,” on FaceBook; they only offer advice.ComcastFrank Eliason, Director of Digital Care for Comcast Cable uses Twitter to look for people talking about Comcast, ‘tweets’ them, and offers to help.SkittlesSkittles has a page on FaceBook called ‘Mix the Rainbow’.It’s created a spark and now the community is interacting with one another. The company occasionally steps in with light and fun comments; never with sales talk. A recent series of messages on the Skittles wall:Derek says: Is it just me, or does there seem to be too many orange ones in the bags now?Skittles says: Derek despite what you or the Internet may think, we can assure you there is no orange skittles conspiracy – red on the other hand…StarbucksStarbucks asks for suggestions on how to make the company better. If you provide a suggestion, Starbucks CIO will discuss the idea on the site; it’s not just a black hole that suggestions go into. He explains the back end – or what has to happen on the technical level before they can implement the idea.Wal-MartWhile most people cringe when they hear about Wal-Mart’s many failed attempts to get involved with their community online (think The Hub, Across America, FaceBook), Li gives them kudos for continuing to try when others may have given up. Look at ‘Check Out’ Wal-Mart’s latest offering; it took them a long time to get there, but now, this really works.All of these companies are closing the loop. The traditional firewall separating customers and companies is falling away; no longer is it an ‘us’ and ‘them’ mentality; it’s now a ‘we’ mentality.How do You Get Started? The best way to begin is to go out and meet some revolutionaries. Talk to them, ask them what’s worked and what hasn’t. Take inspiration from them. Realize you cannot do this alone; go and get help.Li’s disappointment with the advice she has seen on the Web has inspired her to begin the Altimeter Wiki, a list of consultants, social media boutiques, PR agencies, and interactive media agencies. Li encourages people working in the space to add their name, “there are no judgments at the moment, but there will be in the future.”Recommendations on finding good help:Find groups that are focused on relationships, not campaignsFind agencies that are using social media successfully themselvesAsk whether they commit resources to continued learning and trainingAsk whether they make mistakes (Li guarantees that if people are doing this correctly, they will make mistakes)Do they have respect for, and are humbled by the mediumIn summary, Li walks through the “nitty gritty” details of the action plan:Who needs to buy in to the plan?Who will ‘own the community?What’s the right level of engagement (corporate vs. audience vs. product)?How will we deal with negative comments and customer service issuesHow much should we spend?And her final tip? “Realize that you will have to give up the fallacy that you have control.” Tags:#Events Guide#web Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief that marketing and advertising are fatally flawed, Li started with a Google search on ‘Comcast’. The ninth result is a YouTube video titled: A Comcast technician sleeping on my couch. “This is why social media is so important,” Li said, “this YouTube video recorded by ‘Brian’ resulted in the Comcast brand going down the toilet. You must understand that the power is now in the hands of consumers.“Marketing is ChangingMarketers today are caught up in a jumble of buzzwords that mean very little. It’s a confusing time, but to get the marketing right, you need to start thinking about relationships first. “It’s not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship.”One of Li’s favorite videos (below) shows the disconnect between advertisers and customers. “It really captures how advertisers see the world, and how consumers are asking for a divorce.” Why Tech Companies Need Simpler Terms of Servic… Related Posts Top Reasons to Go With Managed WordPress Hosting lidija davis 8 Best WordPress Hosting Solutions on the Market
Role of Mobile App Analytics In-App Engagement Related Posts Amazon is making a move to highlight its wealth of music, books, TV shows, movies, apps and games today with the release of a new “best of” digital store. Got a shiny new Kindle Fire for Christmas? Amazon wants you to download, download, download to your heart’s content.For Amazon, this is an “of course they would” moment. The company loses money on the hardware for the Kindle Fire and basically breaks even on other Kindle products. Amazon then must push consumers to its digital products. What better way to do so then by highlighting some of its best paid apps and expensive books?Christmas is the largest day for digital sales on Amazon.com, followed by Dec. 26, according to the company. This makes perfect sense a popular gift for the oh-so-hard-to-shop-for person in your life tends to be an Amazon gift card. This year there is far more to highlight for Amazon as it has been busy making content partnerships with the major TV and movie studios, record labels and top app makers. In terms of content, this was the year that Amazon exploded and diverged away from its traditional book offerings. The top recommended Kindle book is “Steve Jobs” by Walter Isaacson, the official biography of Apple’s founder. “The Social Network,” about Facebook’s founder Mark Zuckerberg, is the top movie.What really of interest to us are the apps. ESPN Score Center is the top recommended Android app, followed by LinkedIn, QuickOffice Pro, The Weather Channel, EasyTether, Exchange by Touchdown, Pandora, Urbanspoon, MapQuest and Zillow Real Estate. Those seem like some strange choices for a best of list. LinkedIn’s Android app has been thoroughly lambasted by the tech media while MapQuest is distinctly NOT Google Maps. The regular suspects dominate the list for Android games. Angry Birds takes the top spot, Words With Friends second and Bejeweled 2 in third. Software has two Office products in the top listings, with Microsoft Office: Home & Student 2010 the top and Office Mac Home & Student 2011 second. Of course, Amazon is touting its own apps as well with Kindle for (pick your platform), Amazon Mobile, MP3, Price Check, Deals and Windowshop all on the list. What is your “best of” for 2011? Did Amazon’s editors get it right? Let us know in the comments. What it Takes to Build a Highly Secure FinTech … Tags:#Amazon#e-commerce#mobile#web dan rowinski Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technology